Four Simple Steps to Optimize Web Pages
Any developer can add meta tags to your web pages and call those pages “optimized.” However, to truly create an relevant optimized web page, you need to look past keywords and think more in terms of the main themes and objectives for your website.
So, why themes? When a user enters a phrase into the Google search bar, it searches for subject-matter themes that closely match the user’s search phrase request, instead of than trying to match a single page with a single specific keyword.
Step 1: Sketch out your outline and business strategy
Before you implement keywords, identify your business strategy clearly. For example, ask “Who is the audience I am targeting?” and “What are my business goals?” Formulating answers to these questions will help lay down the foundation from which to build keywords.
Step 2: Gather all your keywords!
Engage in a brainstorming session and think of yourself as an user. What would a user type in the search function to find you? Write all the keywords and phrases down that come to mind and keep a list. Now compare your list to make it sure the words match your business strategy. You may want to refine the list by using Google’s Keyword Tool to review the popularity and competition of those keywords.
Step 3: Group keywords into themes or silos
We can now dig deeper into what the site is all about. Group keywords into their main themes or content silos. Once you identify your main themes, divide each theme into four or five specific, niche content pages. The niche content pages represent keywords that are very specific, otherwise known as long-tail keywords.
Step 4. Create an relevant optimized web page
Now that you have identified the long-tail keyword for each of your niche content pages, you can optimize each page with meta tags and relevant content. The process of theme based keywords to create very focused content pages will dramatically improve the website’s clarity, allow you to rank both for broad and long-tail terms, and expand your audience reach.
Now – get’s get going.